Aspen co-creators of Snow Tequila determined to make brand a success
How do you enter a market saturated with half-billion-dollar, celebrity-driven brands and over 2,000 other options? If you are Snow Tequila, the answer is simple: You listen to your kids. The sons of co-creators Katrina Ilonka Johnson and Barbara Sanders were talking one day about two years ago at Johnson’s home in Los Cabos. “I…