Our Story
Pure. Clean. Sophisticated.
Born in the Cold. Distilled in the Heat. Snow Tequila is the intersection of two distinct worlds: the uncompromising standards of the Aspen high country and the heritage-rich lowlands of Jalisco, Mexico. We didn’t just set out to create another tequila; we set out to bottle the spirit of the alpine lifestyle.
From First Chair to Last Call.
The idea wasn't born in a boardroom; it was born on a chairlift. As female founders in a male-dominated industry, we saw a gap in the ultra-premium market. We wanted a spirit that could keep up with our lifestyle—sophisticated enough to sip neat by the fire, but clean enough to keep you on the mountain the next morning. We traded the stereotype of "tequila as a dare" for a new reality: Tequila as a luxury.
The Clarity of Snow. True Agave Excellence.
Authenticity isn’t a buzzword; it’s our recipe. Snow Tequila is a Cristalino Reposado—the best of both worlds. 1. Harvest: We use 100% Blue Weber Agave, grown in the mineral-rich volcanic soil of the Jalisco valley. 2. Age: Rested in oak barrels to develop notes of vanilla, caramel, and toasted oak. 3. Clarify: Charcoal-filtered to remove the color but keep the complexity. The result? A tequila as clear as melted snow, with the smooth, complex finish of a fine cognac. No additives. No burn. Just pure agave excellence.
This is Te-Ski-La.
Snow is more than a drink; it’s the catalyst for the stories you tell when the boots come off. It’s for the conquerors of black diamonds and the champions of the chalet. Whether you are celebrating a summit or just surviving a Tuesday, you deserve a spirit that rises to the occasion. Welcome to the new elevation of flavor.
Women Owned.
The two babes behind the bottles are more than just a pair of pretty faces. Between the two of them, founders Katrina Johnson and Barb Sanders have conquered peaks and pistes on most every continent, graced many a ski magazine, and sampled an international research institute’s worth of alpine tipples, local elixirs, and body shots. Heck, one of them even named her kids after her favorite ski resorts. Who wouldn’t feel great calling for Aspen, Meribel, and Zermatt to come wash their hands for dinner?